Identify · Align · Express
Transform what seems unclear into a clear, coherent and deliberate direction.
WHAT I DO
I support professionals, projects and organizations seeking to clarify their positioning, structure their message and build a coherent visual and digital presence.
WHERE SHOULD WE START?
Not every project begins in the same place.
Depending on what already exists — and what is getting in the way today — the right starting point may be strategic, visual or digital.
Clarify the direction
Define a positioning, clarify a value, structure a message or shed light on a decision.
Explore strategy →Shape the identity
Create or harmonize a visual identity, content and communication tools that clearly translate your world.
Explore visual identity →Build the digital presence
Create, revisit or structure a website, a digital experience or a more coherent client journey.
Explore digital →Focused help or complete accompaniment.
À la carte
To meet a specific need: strategic session, positioning, identity, website or audit.
View servicesAccompaniments
To move forward with a structured direction, from the first observation to a more coherent presence.
Discover accompanimentsMY METHOD
Understand what grounds the project, its context and its singularity.
Create coherence between vision, positioning, message and presence.
Translate this direction into clear, concrete and usable elements.
ABOUT
Mariana Vaccarezza
Digital communication strategist and graduate in international relations, I combine strategic vision, a sense of structure and visual direction to help projects express themselves with greater clarity.