About me
IDENTITY AND CRAFT
Hi! It's a pleasure to have you here. My name is Mariana Vaccarezza. I support professionals, projects and organizations in transition toward greater clarity, coherence and presence.
My approach
A method based on clarity
My approach is based on a three-step process, designed to gradually transform uncertainty into clear and actionable direction.
Identify
Understand the deep identity, trajectory and foundations. This is the foundation on which all authentic and sustainable communication rests.
Align
Structure the links between vision, positioning and message. Create strategic coherence between who you are and what you express.
Express
Translate this clarity into concrete communication: message, visual identity, presence. Give form to what has been clarified and structured.
My background
Three paths of training that nourish my work today, serving communication, identity, reach and design.
Journalism & social communication
A mastery of visual design, impact, diffusion and writing — the art of telling the essential and structuring a message.
International relations
The reading of contexts, cultures and stakes that shape a project's reach.
Design, Marketing & Web Conception
A recent training that connects visual direction, marketing strategy and digital experience design — to think of presence as a coherent whole, from message to interface.
Complementary trainings
Short courses that refine strategy, speech and rhythm in service of a more complete accompaniment.
Career management: market vision and growth
A strategic reading of the market and growth levers to build an intentional professional trajectory.
Communication, public speaking and storytelling
The art of captivating, convincing and giving meaning through speech and narrative.
Time management
Methods to prioritize, structure and protect attention in service of the essential.
Applied neurosciences
A fine understanding of perception, attention and decision mechanisms for communication that resonates.
FOR WHOM?
Different contexts, a shared need for coherence.
Professionals and independents
To clarify a transition, structure an expertise and build a presence worthy of your journey.
Small businesses and evolving projects
To better present your value, organize your services and give a coherent direction to your communication.
Community organizations and associations
To make a mission clearer, more accessible and easier to communicate, with tools the team can actually use.
Creative, cultural and tourism projects
To transform a universe, an experience or a craft into an identity and a presence that can bring it to life.
Want to talk?
Every project starts with a conversation. I would be delighted to discuss your situation and objectives.