Artisanal universe
Namy
Visual identity · Communication system · Visual direction · Instagram templates
Creation of a visual identity and a communication system for a handmade crochet brand, built around care, connection and the joy of creating by hand.
Client or organization
Namy
My role
Visual identity and communication system
Services
Visual identity · Communication system · Visual direction · Instagram templates
The starting point
The brand needed to transform an affective handmade craft into a recognizable visual presence, capable of presenting pieces, sharing guidance and creating closeness with a community interested in crochet and manual work.
The challenge
Express delicacy and warmth without resorting to a generic identity. The system also needed to work across different formats, from the logo to educational content for Instagram.
The chosen direction
Unite the heart formed by threads and a crochet hook with a palette of deep green, soft gold and light tones. The direction combines artisanal warmth, simplicity and a visual structure flexible enough for content, tips and brand presentations.
What was developed
- Brand concept
- Main logo and symbol
- Color palette
- Verbal signature "Fatto a mano con amore"
- Visual direction
- Instagram templates
- Educational carousel structure
- Applications for brand content and garment care
Project gallery
Observable transformations
- Artisanal universe translated into a cohesive identity
- Reusable visual elements
- Content easier to recognize and organize
- Consistent base for presenting products, sharing knowledge and strengthening the connection with the community
Role and collaboration
The Italian linguistic context was maintained in the existing visual applications. The slogan was not translated within the original images; only an explanatory translation was provided in the caption when necessary.
